Professional sports organizations are developing innovative strategies to interact with fans outside of the conventional confines of live events and TV broadcasts in the age of social media. The Boston Celtics and the New England Patriots, two of the greatest sports franchises in Massachusetts, are setting the bar for social media involvement.
According to a recent analysis, the Celtics and Patriots are two of the top 10 most popular professional sports teams in the United States on Facebook, Instagram, and Twitter. The Celtics and Patriots came in fourth and eighth place in the report’s analysis of team performances throughout the 2022–2023 season, respectively, in terms of the overall engagement.
Celtics and the Patriots
Here’s a breakdown of the Celtics’ and Patriots’ rankings on each platform:
|Platform||Celtics Rank||Patriots Rank|
The Boston Celtics in particular have drawn attention for their high levels of interaction on Instagram, where they placed second overall among all American professional sports teams. The team’s carefully managed stream, which mixes player highlights, behind-the-scenes footage, and fan interactions, is partly to blame for its success. With Instagram stories, the team has also been extremely successful, providing fans with interesting and unique content that keeps them coming back for more.
What platform is the biggest among the two
The Patriots, on the other hand, have excelled especially well on Facebook, where they came in fourth place in terms of overall engagement. Its success is partly attributed to the team’s enormous fan base (they have over 8 million Facebook admirers) and their interesting material. A variety of game highlights, player interviews, fan interactions, and behind-the-scenes looks at NFL life can be found on the Patriots’ Facebook page.
But, other Massachusetts sports teams are also having success on social media outside of the Celtics and Patriots. Social media is being used by other sports teams in the state to interact with fans and develop their brands.
Here’s a breakdown of the social media followings for some of Massachusetts’ major sports teams:
|Team||Facebook Fans||Instagram Followers||Twitter Followers||Total|
|Boston Red Sox||5,2 Million||1,2 Million||1,6 Million||8,0 Million|
|Boston Bruins||2,5 Million||421K||1,1 Million||4,0 Million|
|Boston Celtics||8,0 Million||4,5 Million||4,2 Million||16,7 Million|
|New England Patriots||8,5 Million||4,4 Million||4,2 Million||17,1 Million|
The main sports teams in Massachusetts, the Boston Red Sox have the most fans on social media, with more than 8 million followers combined on Facebook, Instagram, and Twitter. The team’s social media strategy focuses on fan engagement and marketing as well as behind-the-scenes looks of MLB life.
The Boston Bruins have more than 4 million followers combined across Twitter, Instagram, and Facebook. Game highlights, player interviews, fan interactions, and behind-the-scenes video that provides fans with an inside peek at life in the NHL are all emphasized in the team’s social media strategy.
Small but upcoming
The Boston Uprising, a professional esports team that competes in the Overwatch League, has a smaller following than the other teams on this list but still boasts a respectable 141,000 total followers across Facebook, Instagram, and Twitter. The team’s social media strategy focuses on engaging with fans through creative and humorous content, as well as live streams of their matches.
Overall, Massachusetts’ sports teams are finding success on social media by using a variety of strategies to engage with fans. From behind-the-scenes glimpses to game highlights to creative and engaging content, these teams are using social media to build their brands and deepen their connections with fans.
Social media impact for the local teams in Massachusetts
But social media success isn’t just about follower counts and engagement rates – it’s also about the impact social media can have on a team’s bottom line. According to a report by Nielsen Sports, social media can have a significant impact on a team’s brand equity, as well as their ability to attract and retain sponsors.
Nielsen’s report found that sports teams that invest in social media marketing see a 20% increase in brand equity on average, compared to teams that don’t invest in social media. Additionally, teams that invest in social media marketing see a 50% increase in the number of sponsorships they receive on average, compared to teams that don’t invest in social media
Trust the social media data for Massachusetts
This data highlights the importance of social media in today’s sports landscape, and underscores the need for teams to invest in their social media strategies in order to remain competitive.
In conclusion, Massachusetts’ sports teams are finding success on social media by engaging with fans through a variety of strategies, from behind-the-scenes glimpses to game highlights to creative and engaging content. These teams are using social media to build their brands and deepen their connections with fans, and are seeing tangible results in terms of increased brand equity and sponsorship opportunities
How social media impacts the Massachusetts sports betting scene
As social media continues to play an increasingly important role in the world of Massachusetts sports betting, these teams are setting the bar for social media success and demonstrating the importance of investing in social media marketing.
Since sports betting is live at MA sportsbooks, this data shows that the interest is huge in the local teams. The legal Massachusetts sportsbooks can take note, and according to us at MAGambler.com, this state will be one of the biggest in the US thanks to social media engagements.